Joseph Akinkunmi – B2B Content Writer & Strategist


I’m Joseph, a freelance content writer and strategist for B2B SaaS companies.

I help mar-tech businesses create engaging blog content that builds trust and converts visitors into customers.

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If you’re here, it’s because you know conversions matter more than empty traffic.

Many writers can string beautiful words into something that’s pleasant to read and does well in search engines.

But visibility and beautiful words alone don’t convert your readers and earn their trust.

Valuable content does.

That’s what I help you create.

What is valuable content?

Content that’s useful for your target audience: it either solves a specific problem for them or leaves them with new insights that remain with them after reading.

Why valuable content converts

It demonstrates an understanding of your audience’s pain points, addresses these pain points at their knowledge level, and provides them with clarity.

When discussing your product, it communicates your product’s value without relying on vanity claims. It makes claims, but specific claims that it backs up by going into detail about what makes your product valuable.

This addition of depth and proof is where most writers fold and why much of the content on the SERPs doesn’t connect with customers. The writers who write them have no direct experience with the topics and end up repeating the high-level content others have written.

I create valuable B2B SaaS content by asking subject matter experts the right questions to get the depth of knowledge necessary to address topics with the care they deserve.

What type of B2B content do I create?

I write top, middle, and bottom-of-funnel content for B2B businesses. But I’m especially fond of middle and bottom-of-funnel content because they get the most leads and sign-ups.