Best Email Marketing Service for Small Businesses: Top 6 in 2022

While there’s no shortage of email marketing services to choose from, many platforms don’t serve small businesses well. The problem often isn’t that they lack great features or are poorly designed. It’s that they weren’t built with small enterprises in mind.

In this post, we’ll discuss the 6 best email marketing services small businesses can use to grow their audience and automate their marketing. We’ll start by looking at SendX and examining what makes it the best email marketing software for growing enterprises.

Book a personal demo to learn how SendX can help your business thrive, or sign up for a free trial.

SendX: #1 Best Email Marketing Service for Small Businesses

SendX homepage

SendX has powerful automation tools to help you build your list, manage campaigns, and transform leads into customers. It also has quality analytics to help you track your strategy’s success and convert behavioral insights into action.

We built SendX after noticing that many growing enterprises make trade-offs between affordability and value when shopping for email marketing solutions. They often have to choose between breaking the bank and settling for low-cost options inadequate for their needs.

SendX solves this value-for-money problem by providing all the features businesses need to achieve email marketing success without forcing them to give up valuable features or settle for subpar functionality.

Part of why we can do so is because we built SendX specifically for email marketing. This makes it suitable for small enterprises that want to focus on doing good email marketing without being bogged down by irrelevant features.

SendX is not a CRM or all-purpose tool with email marketing services as an add-on. As a result, the app isn’t bloated with features that drive up costs without being useful for email marketers. This lack of clutter is one of the reasons marketers find SendX easy to use.

Learn why 3,000+ businesses choose SendX and why you also might want to:

Easy to use

SendX has a clean user interface that makes navigation intuitive. You don’t need to take a training course before using the app. You can import contacts, define segments, build forms, set automation rules, and launch your first campaign following visual cues.

By making our software easy to use, you can quickly set up campaigns and hit the ground running within minutes of signing up. We have a drag-and-drop editor and a host of customizable campaign and automation templates tailored for various use cases.

Simple but powerful automation

SendX uses an intuitive trigger-action-based automation system, which is powerful when combined with our segmentation features. You can use it to build complex automation rules and personalized experiences that nurture and convert leads on autopilot.

Automatically respond to specific actions on your site, update lists and segments, alert your sales team, change audience tags, activate lead nurturing or upselling campaigns, and so much more based on whether or not subscribers meet the criteria you’ve defined as triggers.

Your triggers can be as simple as someone signing up for your newsletter or making a purchase. You can also create more complex triggers. For example, you might want to activate a drip campaign or assign a tag only when a subscriber who signed up in the last three weeks and has made $300+ purchases visits a product page.

SendX has an extensive list of in-built triggers and actions for various use cases, but you can also create custom triggers and build your own automation rules from scratch.

SendX integrates seamlessly with third-party marketing tools like ClickFunnels and Instapage, e-commerce platforms like Shopify and WooCommerce, payment channels like PayPal and Stripe, webinar tools like Demio, CRMs like Pipedrive, content management systems like WordPress, and much more. Use Zapier to connect any third-party software and CRMs not on our list.

Pocket-friendly pricing model

Many email marketing apps limit how much you can engage with your audience—they cap the number of emails you can send and charge you for exceeding monthly limits. We don’t do this at SendX.

Our pricing model only considers the number of subscribers you have. This means you can send unlimited emails, create unlimited lists, and access all SendX features, regardless of your subscription plan. We also don’t charge you for duplicate contacts and will help you fix such incidences where we catch them.

Our business plan starts at just $7.49/mo for 1,000 subscribers and is one of the most affordable options available. Learn more about our pricing.

Reliable support

After signing up, you get a dedicated account manager and a support team to hold your hand every step of the way. We assist you throughout the onboarding process and take over tasks you want us to, including importing your subscribers and warming up your account.

You can also book free consultations with our customer service team or reach us via email, phone, or live chat whenever you need assistance. Our swift response times and attention to detail are some of our best qualities, which is why we’re highly rated on sites like G2 and Capterra.

See what users are saying about us:

SendX currently has an average rating of 4.6 out of 5 stars from verified users on G2 and Capterra, both popular software review sites. SendX is also a 2022 High Performer on G2. Read what customers are saying about us:

How to use SendX

Signing up on SendX takes only a few seconds, and you can begin setting up your account immediately.

1. Import contacts and set up

Migrating from other email marketing apps to SendX is easy. Our customer experience team walks you through the onboarding process and takes over where necessary.

Import your existing subscribers to SendX by uploading a .csv spreadsheet containing their contact information yourself, or let us handle it for you. We also help you declutter your list by highlighting and removing duplicate contacts.

2. Launch your first campaign with SendX

Choose from our library of 1,500+ templates when sending out your first newsletter campaign or promotional drip sequence with SendX. Our templates are categorized by industry and use cases, and you can customize them to meet your needs. We also offer 500,000+ stock images to spruce up your emails.

Use our drag-and-drop or plain text editor to design your emails, then preview them when you’re done. The preview shows you how your emails will render on different device types, and you can also send test emails to ensure everything is fine.

Once you’re satisfied, schedule a time for your emails to go out. Define trigger conditions if you’re sending out drip campaigns or setting up auto-triggered emails. SendX has various features you can use to increase campaign success, such as dynamic content, subject-line A/B testing, in-built spam filters, and send-time optimizations.

You can use historical data, timezone, and over 30+ smart-send parameters to deliver your emails when subscribers are likeliest to respond. Our 1-click resend feature boosts open rates by letting you resend unopened emails with new subject lines using a single click.

3. Track and optimize campaigns with analytics

Track the success of your campaigns and A/B tests on the SendX dashboard with open rates, click-throughs, unique clicks, and much more. You can also connect drip campaigns to Google Analytics to track click reports and much more.

Your SendX dashboard shows you what links your audience clicked, how many times each link was clicked, and where these interactions came from. It also has heatmaps that show how recipients interacted with your campaigns, which parts they skipped, lingered on, etc.

You can also see individual subscribers who’ve interacted with your campaigns, their tags, the lists and segments to which they’re assigned, and previous campaigns they’ve interacted with. These insights can help you map out more effective campaign sequences.

4. Grow your audience and convert leads

Grow your subscriber list and convert leads with contextual popups, embedded forms, and personalized SEO landing pages. Choose from our robust collection of templates or build yours from scratch using custom HTML and CSS.

You can also capture leads just before they leave your website using exit-intent triggers, then automatically tag or assign them to lists or segments based on the information they provide.

Book a 1-on-1 demo to learn how SendX can help your business thrive, or sign up for a free trial.

Other Top Email Marketing Platforms for Small Enterprises

SendX is one of the best email marketing services for small businesses, but that doesn’t mean it’s right for everyone. Let’s explore other platforms that provide great marketing services for growing enterprises.

GetResponse

GetResponse homepage

GetResponse lets you send automated campaigns, segment contacts, perform A/B tests, and build responsive forms and landing pages. It also integrates well with popular third-party software and features a drag-and-drop editor, autoresponders, and a template library.

GetResponse has a free plan for up to 500 subscribers and a paid plan with basic features starting at $15.58/mo for 1,000 contacts. There are more advanced plans that come with marketing automation features designed for e-commerce.

MailChimp

MailChimp homepage

MailChimp began as an app for sending out newsletters, but it has since grown into an all-in-one marketing tool with more features. It has a drag-and-drop editor, premade templates, segmenting and automation capabilities, form and landing page builders, autoresponders, analytics, and a native CRM. It also offers third-party integrations.

It has a forever free plan for up to 2,000 subscribers. Paid plans start at $11/mo for 500 contacts and scale with features, list size, and email send limit.

Constant Contact

Constant Contact homepage

Constant Contact has a drag-and-drop editor, in-built social sharing tools, list segmentation, free email templates, an image library, and easy integrations with social ads and third-party e-commerce tools. 

Plans start at $9.99/mo for basic features and $45/mo for advanced integration and automation features. The base prices are for up to 500 contacts and scale with subscriber count and the number of emails you can send.

ConvertKit

ConvertKit homepage

ConvertKit is an email marketing service designed for digital content creators. It’s also suitable for affiliate marketers and service-centered businesses like coaching and freelancing.

It comes with landing page builders, autoresponders, beautiful email templates, and a drag-and-drop editor. You can use it to create straightforward automation workflows and send drip campaigns to nurture leads.

Users get a free plan for up to 1,000 subscribers. The regular plan starts at $9/mo for 300 contacts, while the pro plan starts at $25/mo for 300 contacts.

AWeber

AWeber homepage

AWeber provides email marketing services for SMEs and integrates well with many lead-gen, social, and e-commerce tools. It has tag-based subscriber segmentation, HTML templates, a drag-and-drop builder, web tracking, split testing, and advanced email automation.

AWeber has a free plan for up to 500 subscribers. The paid plan starts at $16.15 for 500 contacts and scales with list size.

Choosing the Best Email Marketing Service for Your Small Business

The best email marketing service for your growing enterprise should be easy to use, integrate well with your other marketing tools, and offer all the features you need to achieve email marketing success. You also want support that has your back anytime you need help.

We built SendX to offer all these things and more. Our platform is perfect for small and mid-size businesses looking to grow their audience and increase conversions with automation.

We’re not particular about your industry, as long as you do responsible email marketing and are serious about seeing results. Our team is available to walk you through setting up your account and provide you with tailored solutions anytime you need help.

Sign up for a free trial today to see how SendX works yourself, or book a personal demo to learn how SendX can help your business see better ROI.

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